Marguerite Casey Foundation

Hired to measure data for three websites and several social media platforms to help the foundation see if their content was resonating with the public (results show below).

PROBLEM: The Foundation needed to know if their content was resonating with their audience.

RESEARCH: Pivot tables, Google Analytics, and analysis of their social media posts on Facebook and Twitter.

SOLUTION: The data showed their EVN website had more page views than their main MCF website or their DOE satellite website.

RESULT: Recommendation to focus on increasing awareness of the MCF and DOE websites using an integrated social media plan. Results reflected in annual report to donors.