Martingale Books

Hired to help increase craft books sales. Wrote back cover book copy (shown below). Started the company's first blog titled Stitch This! (still used today) and hired blog writers to post about new releases and author events.

PROBLEM: The craft book company needed to increase book sales.

RESEARCH: Customer survey data showed customers wanted a blog announcing new books and events.

SOLUTION: Created the Stitch This! blog and wrote back cover copy for craft books.

RESULT: Increased book sales by 30% in first year.